• Introduction • History and the busness of advertising • Target audience • Planning and creating ads • Communication • Collaboration with other branches Introduction Advertising is a form of communicating information, in persuasive purposes for products (goods, services and ideas) by acknowledged sponsors through numerous media. Albert Lakert, also known as the father of advertising, defined advertising as “salesmanship in print, driven by a reason why.” (1) Advertising is directly related to the groups of people, rather than to individuals and therefore, it is a non-personal or mass communication. Those individuals could be consumers, people who buy products or business people who would buy large quantities of products for resale in their stores. Mass communication in advertising is very important, because the whole purpose of advertising would be getting the message across to those who will purchase goods, to consumers.

Advertising also helps in promoting services and ideas. In terms of the channel of communication, its purpose is to be a medium. An advertising medium is any non-personal means used to present an ad to its target audience. For example, we have radio advertising, television advertising, newspaper ads, and more. Advertising is just one type of marketing communications. Marketing communications are the various efforts and tools used to communicate with customers and prospects, including solicitation letters, newspaper ads, event sponsorship, publicity, telemarketing and many more.

(2) Marketing is one of the important aspects of advertising. Marketing is an organizational function, a set of processes in which the value is created, communicated and delivered to customers, and for handling customer relationships in ways that benefit the organization and its shareholders. Marketing communications are various efforts and tools used to communicate with customers. They are very important for maintaining the relationship with the customers. (3) What connects advertising and marketing are 4Ps of marketing mix: Products, Pricing, Places and Promotion. Age Of Pirates Captain Blood Pc Game Download there.

The final goal of marketing is to earn a profit for the firm by consummating the exchange of products or services with those customers who need or want them. Moreover, the role of advertising is to promote - to inform, persuade, and remind groups of customers, or markets, about the need-satisfying value of the company’s goods and services. Turtle Beach Audio Advantage Micro Driver. (4) History and the business of advertising Brief history The history of advertising reaches to the preindustrial age. Preindustrial age indicates the beginning period of written history and approximately the start of the nineteenth century.

Up to the industrial revolution, advertising and production remained primarily a local phenomenon. Items such as land, slaves, and transport (goods and services) were the one who were promoted.

(5) Later, after the invention of the paper and the Gutenberg’s printing press, advertising started to develop and it became more popular. People no longer had to rely on their memories, and they had posters, handbills, and signs to remember them about certain product or service. The Industrializing age, which lasted by the end of the World War I, improved the advertising with the great social and economic changes.

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Specifically, Industrial Revolution provided the need and means for mass, non-local marketing, which turn led to mass advertising. People left subsistence farming and moved to the towns and the factories. (6) Mass printing eventually led to developing newspapers, which favored advertising, because now advertisers had more room to put their offers and promotions, which also favored their business. The industrial age was significant by changing the focus from the production aspect, as indicated in Industrializing age. Industrial age was a period from the end of the World War I, until the 1970s. The importance of this period in the history lays in the fact that products were branded and the promotion was greatly emphasized.